"Parents residing in north London seeks an remarkable and qualified tutor to guide their smallest child on his initial journey to becoming an British gentleman."
Looking at this listing, you might easily overlook the phrase "first-steps" as simple an expression.
But, it might be the crucial aspect of this unique employment listing, as it aims to find a mentor for a 12-month-old.
Many of submissions have already been received since the unidentified family posted their search for the highly paid tutor, who has to be "a uniquely qualified person".
During the past few weeks, the listing has received interest across the news, with several questioning why?
The CEO, CEO and founder of a global tutoring firm, which is supporting the family in their search, explained that in spite of early scepticism, he viewed the concept "far sighted", and "progressive".
When he consulted the family, he said they recognized the atypical aspect of their demand, and how immature their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to hire a tutor, as they had postponed until their elder sibling was five, and by that point "cultural bias had already become established".
What exactly does the family mean by "cultural predisposition"?
It's "comprehensive", Adam responded. "The manner you eat, how you speak".
He stated the older sibling had absorbed "very nuanced, body language" from the family, and had taken on their cultural habits. The family explained to him they did not want the same situation to happen again with their new baby.
The strategy: To hire a British tutor, who should speak with standard English accent, to shape the baby right from the beginning.
"Much of the learning at the start here is rather absorbed naturally," said the CEO.
It's by means of this osmosis that the family are aiming the child will pick up the English characteristics they aim to instil.
He said the tutor had to be somebody who attended "the right kinds of schools – comparable categories of schools as the family hope to send their son to".
"The tutor just has to be the appropriate candidate, they'll be performing things they don't even know they're doing, simply by nature," he commented.
The family explained to him the successful candidate should ideally also have familiarity of or interest in horse riding, alpine skiing, the arts and music so as to inspire the child in a wide range of interests.
More than that though, he stated the family desired the tutor to register the child on a range of courses so the child would be "equestrian training and starting an instrument by the time they are around three years old".
In the family's perspective, guiding their son develop into a "UK sophisticate" will result in achievement and open doors.
"Considering the pros and cons of that, because it's undoubtedly a class statement," he comments.
Yet, notwithstanding all this instruction in "UK identity", could the child absorb alleged cultural bias from the globally influenced family he is raised by anyway?
"Absolutely", replied the CEO. "They realize this could fail, but they've just taken the perspective of, 'we should try and let's go as quickly as we can', because the cost of it is not relevant," he said.
A number of in the private teaching field who share these doubts.
Another CEO, head and founder of a tutoring service, who supplies individual instructors, wrote that "the development of becoming bicultural, or in fact, forming one's identity, is something that must be grown into, not engineered."
Peter noted that he had moved from Asia to the Britain at the time of seven, and had been educated experiencing and living both cultures. He progressed to learn at the University of Cambridge.
"The concept that a single person can serve as a living vessel of Britishness, an individual who can possibly transfer the characteristics of a English gentleman onto a infant child, strikes me as naive and impractical," he commented.
"From my perspective, engaging a distinctly English tutor from early childhood will not automatically achieve the outcome they want.
"I wasn't provided with such a figure, and nevertheless I have been fortunate enough to live many of the situations they aspire for their son."
He stated: "The fact is, cultural identity cannot be dictated from the outside; it must be selected, and it must come from within."
Certainly, Britishness is something the CEO believes can be instructed – and marketed.
"In my view the situation that the international society holds us in this respect is something that we should be cherishing|valuing|appreciating
Lena Visser is a mindfulness coach and writer passionate about helping others find inner peace.